The last professional development luncheon for 2018 was held on November 28 at the Dattoli Cancer Institute. The guest speaker was Lynnette Werning, APR, the Founder and President of Blue Water Communications, a boutique agency serving performing arts projects, destinations, museums and libraries. The theme “How Does Your Garden Grow? With Research and Planning, there isSuccess to Sow” focused on her efforts to bring national recognition to the Marie Selby Botanical Garden’s Warhol Exhibit.
Top 5 takeaways:
- Always have a plan.
- Build from smaller publications and use this press to gain momentum towards landing your “dream” press.
- Key messages can be utilized as a unit for measuring press coverage.
- Partner with other organizations who can help you get your story out. Don’t worry about stepping on “toes.”
- Answer quickly, with the appropriate items the journalist requests. Have these files ready.