Your Brand Starts with Your Team: Bridging People & Brand Strategy

Name: Your Brand Starts with Your Team: Bridging People & Brand Strategy
Start: 2025-06-18T11:30:00-04:00
End: 2025-06-18T13:00:00-04:00
Location: Gulf Coast Community Foundation

June 18 @ 11:30 am - 1:00 pm

Join members of the Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) along with guest speaker Kelly Carlstein, Vice President of Brand Strategy of the Gulf Coast Community Foundation, on Wednesday, June 18, for a deep dive into the oftentimes overlooked connection between HR and brand strategy.

This session will highlight the essential role teams play in shaping and sustaining a company’s brand. Discover how employee strategies — such as onboarding, employee engagement, culture development and buy-in — are integral to communicating and embodying your brand. Learn how empowering teams with tools, knowledge and experiences that connect them to your mission, vision and values drives organizational success and deepens brand impact.

About Kelly: Kelly joined Gulf Coast in 2018 and oversees Gulf Coast Community Foundation’s marketing and public relations strategies. As Vice President of Gulf Coast’s Brand Strategy and Experience Team, she leads digital and traditional marketing strategies and innovative storytelling in partnership with donors and community partners. Kelly is a graduate of the GCLI class of 2018. Prior to joining Gulf Coast, she worked in marketing and public relations for the private club and healthcare industries.

$33.85/individual member

$28.52/member group (for parties of two or more — bring a colleague or friend and enjoy a discounted rate)

$44.52/non-members

Limited to 25. Register now!

Annual Meeting: Voting on the 2025-2026 Board Slate

The Board Nominating Committee, chaired by Sarah Glendening and appointed by President Hunter Carpenter, APR, is proud to present the proposed slate for the 2025-26 CWC-FPRA Board of Directors. All members will have the opportunity to vote on the slate in-person on June 18 during the opening remarks of this event; you do not have to RSVP/pay if you are solely attending for the purpose of voting.

If you would like to vote at this meeting but are unable to attend the full event, please send an email to Sarah Glendening at sglendening@edfoundationsrq.org.