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Scary Good PR: The Annual Buzz, Launch and Terror Behind the Nation’s Premier Halloween Event
March 20, 2019 @ 7:30 am - 9:00 am
Universal Orlando’s Halloween Horror Nights is THE place where your creepiest dreams come to life year-after-year. This event not only allows you to step into your favorite horror films and TV shows, but it also exposes you to terrors you never dreamed of experiencing. During this presentation you’ll go behind the scenes on how Universal’s PR team brings Scary Good media tactics to life that excite the world to face their fears. This lucheon features special guest speaker, Alyson Lundell, APR, CPRC, the Senior Director of Corporate Communications for Universal Orlando Resort.