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Navigating PR this Election Year: Communicating for Calm and Connection
February 21 @ 8:45 am - 12:00 pm
2024 is here and so is a presidential election that may be like none we have seen before. Don’t worry, this event won’t get political, but as communicators it’s important we understand how to find the truth in the information we see and receive, understand the impact of social media on polarization and communication, and decipher that information to relay messages accurately. The Central West Coast and Tampa Bay FPRA chapters have joined together to bring you an engaging half-day program at The Poynter Institute — a global leader in journalism. You won’t want to miss this speaker lineup and time to network with professionals from neighboring regions.
The event includes three sessions with multiple speakers, coffee and light bites, and lunch at the conclusion of the panels. The sessions are as follows:
Session 1: Decoding Misinformation Over the Years, a Retrospective, with Tom and Janet Scherberger – Their presentation will discuss how reporting and public relations have changed as disinformation or “alternative facts” have become more prominent in civil discussion.
Session 2: Polarization and Communication: The Impact of Social Media, with Dr. Myiah Hutchens – This session will present research on the state of affective polarization – the increased gap between how we view our own political party and the “other” party – with particular attention to our social media habits.
Session 3: Finding the Truth in a Sea of Misinformation, with Aaron Sharockman – For the past 10 years, Aaron Sharockman has been a leading expert on the spread and impact of misinformation through his work with PolitiFact, the Pulitzer Prize-winning fact-checking website. In this talk, Aaron will present an overview of the misinformation landscape, and a path forward for finding the truth in the information we see and receive.
DETAILS:
- Wednesday, 2/21/2024, 8:45am-12pm
- Poynter Institute, 801 3rd St S, St. Petersburg, FL 33701
- $50/Members, $65/Future Members
Join CWC and Tampa Bay FPRA chapters to learn more on how to navigate misinformation as professional communicators.
Thank you to our Sponsors:
