Thank you to our Sponsors:

                  Joe Curley, APR, CPRC      

Media Monitoring Stratefy Platforms – Why You Need It

You’re invited to a special member Coffee & Conversation event. Join us at Caldwell Trust’s beautiful location in downtown Sarasota for a FREEmember event. FPRA State Board Member Elise Ramer, APR, CPRC will share her thoughts on media monitoring strategy and why you need a software platform to help you with this important area of PR.

Media monitoring platforms assist with strategic communications, distributing, amplifying, targeting, cultivating, protecting, responding, measuring, verifying, monitoring and understating your audience and your reach using cutting edge technology. Such efforts encompass various types of tracking and analysis across traditional and digital media to understand public perception, sentiment and trends about a brand, company, product or service. Through her years of experience, Elise will educate guests on the available products and discuss the differences between the available platforms.

VALUE ADD: The software helps you to better understand your audience, improve your brand reputation, identify industry trends and opportunities and lastly, track your competitors.

NO charge for the event. Coffee will be served. Free parking is available in Caldwell’s parking lot.