From PR Professional to President: Leveling Up Your Career

Lessons from CWC-FPRA Leaders Who Made the Leap!
What does it actually take to move from a communications role into executive leadership?
Join the Central West Coast Chapter of the Florida Public Relations Association for a candid conversation with past chapter presidents who have successfully navigated the path from PR professional to organizational leader.
This session begins with a brief presentation outlining the competencies, mindset shifts, and strategic experiences that accelerate career growth in communications. From there, our panel of seasoned leaders will share real-world insights on stepping into executive roles, influencing at the highest levels, and building a career that extends beyond traditional PR functions.
You’ll walk away with:
- A clearer understanding of what leadership readiness actually looks like
- Practical strategies to expand your influence within your organization
- Insight into the skills and experiences that differentiate executive candidates
- Honest perspectives on challenges, trade-offs, and career pivots
Whether you’re actively pursuing a leadership role or simply thinking about what’s next, this session is designed to help you move forward with intention.
Speakers:
- Erin McLeod, President & CEO, Senior Friendship Centers
- Rhonda Leiberick, APR, Executive Director, Meals on Wheels Sarasota
- Colleen Thayer, MA, APR, CPRC, CEO, NAMI Sarasota and Manatee Counties
