Gone are the days when you have a crisis communications plan binder gathering dust on the shelf.

Joel Staley, a 25-year corporate communications veteran presents “Preventing a Crisis Before it Happens.” His experience leading crisis teams for the world’s largest PR firms includes defending against a CBS News 60 Minutes assault which earned Joel and his team a PRSA Radiance Award for best crisis communications campaign. Joel shares tactics and techniques for conducting an organizational vulnerabilities assessment as well as guidance on generating crisis scenario plans that mitigate the discovered vulnerabilities. Gone are the days of dust-covered crisis binders that sit on the shelf. Having a trained team with the right mindset and messaging are the best defense against the next issue that might threaten your organization’s reputation.

$30/members, $40/non-members

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