Thank you to our Sponsors:

                  Joe Curley, APR, CPRC      

Navigating Your Audience through Multicultural Communications

Join the Central West Coast chapter of the Florida Public Relations Association as Mercedes Soler helps us navigate audiences through multicultural communications.

Mercedes Soler is co-owner and President of Solmart Media, a Spanish radio and digital media company in Sarasota, Fla., founded with her husband Tomás Martínez. Solmart Media’s core mission is to entertain, inform, educate, and elevate its underserved community. Its two FM and one AM radio stations reach nine counties and about half a million Hispanics. Mercedes oversees the editorial content, outreach, advocacy, marketing, public relations, productions for nonprofits, internships, and mentoring.

Prior to this, she spent 25 years as a Spanish-language international correspondent with Univisión and an anchor for CNN Español. She also wrote weekly columns for El Nuevo Herald and co-authored the book “Dish & Tell: Life, Love, and Secrets” (HarperCollins). The book was adapted to the stage as a musical. In addition, Mercedes taught journalism to international Spanish language students through the University of Miami and coached media and press strategies to U.S. diplomats based in Latin America as a subcontractor for the U.S. State Department.

Tickets: $30 for FPRA members | $40 for future members. 

Thank you to our annual sponsors: Next-Mark and Caldwell Trust Company. Sir Speedy has graciously donated resources as an in-kind sponsor.