Not long ago, the founders of MÜV Medical Cannabis Dispensary had to convince state leaders that they even were a legitimate business. Fast forward to 2021 and MÜV has been named the Large Business of the Year by the Greater Sarasota Chamber of Commerce. How did such a fundamental shift in perceptions and mindsets not only in the business world but also general public occur in just a few short years? Learn how strategic communications and earned media sold the vision for medical cannabis in Florida (and beyond) with Todd Beckwith, Director of Corporate Affairs at AltMed Enterprises.

Thank you to our event sponsor, MÜV Medical Cannabis Dispensary.
Thank you to our annual sponsor, Next-Mark.