Who are you?
Shelby Isaacson
Title: Director of Operations
Company: Bogart Labs
What was your first job in PR?
My first PR job came right after college when I went to work with a boutique book publishing company. I was responsible for marketing and promoting an entire series called, “Open Your Heart.” Each book had a subject like tennis, reading, biking that was used as a vessel for promoting mindfulness. I loved it! I was able to really focus on microbrands and the overarching brand of the company through storytelling.
What’s your #MyFPRA story?
Thanks to Mischa Kirby, APR, I joined CWC-FPRA two years ago and jumped right onto the board as Director of Website. That year I helped the chapter launch a new website and this year I have enjoyed being social by promoting our chapter on Facebook, etc. as the Director of Social Media.
For me, I feel like #MyFPRA story is really about the mentorship and the genuine desire our group has to help one another professionally and personally. During the last two years, I have changed jobs twice, one of which was because of a connection I had through FPRA. Finding your niche and place career-wise can be so overwhelming, but having the support of my FPRA family helped me feel less crazy about following my heart and more empowered to go for it.
What’s your dream job?
When I was a girl I wanted to be a great American author like Ernest Hemmingway, F. Scott Fitzgerald or Beverly Cleary. I still want to do that, but right now developing an entire company’s identity and sharing it with the world is pretty blissful.