Meet the Media was a huge success with 13 media participants and 110
attendees.
In case you missed it, here’s a few of the key takeaways:
- Don’t use the word “pitch” or “release” in your email subject line – many
editors/writers now filter those out - Do your homework! Know the media outlet and the beat of the person
you’re sending stories to – they hate blanket releases and getting stuff that
they can’t use - Don’t write a novel when you pitch – include the “what, when, where, who
and why” big and bold to make it easy to understand and make a decision - Do include visuals (photos and videos) with your pitch. If it’s not visually
exciting, it’s going to be a tough sell (especially for TV)
Follow Central West Coast Chapter of FPRA on Facebook for more takeaways every
Tuesday.
Thanks to the following media who spent their morning with us to make us
better public relations professionals:
- Brandi Broxson, Real Simple
- Michelle Boudin, People Magazine
- Alexis Muellner, Tampa Bay Business Journal
- Ed Scott, Venice Gondolier Sun
- Eric Garwood, The Observer
- Mark Gordon, Business Observer
- Ernest Hooper, Tampa Bay Times
- Hallie Peilet, SNN
- Kerry Sheridan, WUSF
- Laura Finaldi, Herald-Tribune
- Emily Kinzer, ABC7
- Jack Conely and Michael Moore, WEDU.
Thanks also to Next-Mark and FCCI for sponsoring and the Girl Scouts for
hosting.
