Here are some 2023 PR predictions and wishes for the New Year from your CWC-FPRA colleagues. Have one to share? Send it in!
My 2023 PR Prediction: The news and brand cycle is getting faster while consumers are demanding more from brands and organizations. Planning and adaptability have never been more critical for organizations and companies. When moving in such a fast-paced environment, planning allows PR professionals to be ready with sound counsel while being flexible will allow us to modify and change course without hesitation.
Lynn Hobeck-Bates, APR, CPRC
Consultant
My PR-related wish for 2023: I’m wishing for media—both news and social—to transform back to the time when balanced reporting and accurate content were the norm, and stories were based on several independent sources and fact-checked. Today, information disseminated by media projects one-sided political opinion, personal attitudes, undisclosed reporter compensation (that would clearly affect the story angle) and is rampant with errors. I long for the days of factual, unbiased “who, what, where, when, why and how” reporting. And I’m hopeful most of America (and the world) does as well.
Joe Curley, APR, CPRC
Consultant
My PR-related wish for 2023: At the risk of sounding crabby, I’d like to add in a wish to stop the holiday emails that are unrelated to an organization’s purpose or don’t drive action. The overuse of these catch-all messages is just another opportunity for recipients to click “unsubscribe.”
Mischa Kirby, APR
Vice President, Strategy and Communications
The Community Foundation
My 2023 PR-related wish for 2023: My wish is that PR professionals continue to do such great work that people finally understand what we do and appreciate our value!
Kim Livengood, APR, CPRC
The Bazaar on Apricot & Lime, Hamlet’s Eatery, Eclipse Agency
My 2023 PR Prediction: The nature of work is turning the PR professional’s world into more 24/7 as journalists work remotely and the lines of workday/work week are blurred. It’s begun to happen more and more in the past year. Calls coming in on holidays, evenings, weekends, and phone interviews that last for an hour at a time, particularly from major national news sources. This is driven by the increasing competitiveness, shrinking newsrooms, and source accessibility.
Erin McLeod
President & CEO, Senior Friendship Centers