The Image Awards competition is conducted annually by the Central West Coast Chapter to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism in our community. This year the awards were presented Thursday, April 21 at the Pollo Grill in Lakewood Ranch. Awards were given in three categories:
- Division A- Public relations programs
- Division B- Printed tools of public relations
- Division C- Audio/visual tool of public relations
Grand All Image Award
- Odato Marketing Group and Noble Juice for its Noble Juice campaign in Division A
Grand Image Award
- Sarasota Convention and Visitors Bureau for the Tour Sarasota Architecture Guide in Division B
The Award Of Distinction
The Award of Distinction was presented to all entries that met the standard of excellence set by a panel of judges.
- Sarasota Convention and Visitors Bureau, MMG Mardiks, GOSH PR and atLarge, Inc. for the Sarasota Convention and Visitors Bureau “Ice Cream’s On Us” campaign
- Mischa Kirby of The Sarasota Y for the Sarasota Y’s Rebranding Launch 2010 (Division A)
Image Awards
Image Awards were presented to the top-scoring entry in each category that met predetermined criteria of excellence set by the judges.
- Ginya Carnahan, APR, CPRC of Dattoli Cancer Center – The Dattoli Decade (Division A)
- Odato Marketing Group and Noble Juice – The Noble Juice campaign (Division A)
- Sarasota Convention and Visitors Bureau – The Tour Sarasota Architecture Guide (Division B)
- Odato Marketing Group – “Will Vote for Jobs” campaign (Division B)
- Mischa Kirby of the Sarasota Y – 2010 Annual Report (Division B)
- Cheray Keyes-Shima, APR, CPRC of KSC Advertising and the Sarasota Partnership for Children’s Mental Health – All About Sarasota Kids website (Division C)
Judges Awards
Judges Awards were presented by judges for outstanding entries that achieved maximum results while using a minimum amount of money.
- Ginya Carnahan, APR, CPRC of Dattoli Cancer Center – The Dattoli Decade (Division A)
- Cheray Keyes-Shima, APR, CPRC of KSC Advertising and the Sarasota Partnership for Children’s Mental Health – All About Sarasota Kids website (Division C)
Chapter Awards
The winners of the local chapter member awards were announced at the annual awards banquet on Thursday, April 21 at the Lakewood Ranch Polo Grill. Local professionals were honored for enhancing the public relations profession through ethical and standardized practices and for outstanding projects and programs that show innovation, planning and execution.
- Member of the Year – Mischa Kirby, marketing and communications manager at The Sarasota Y
- Thomas E. Nunan Rising Star Award – Heather Ripley, public relations manager at CAP Brand Marketing
- Promoting the Profession Award – Erin Duggan, communications director and Lynn Hobeck-Bates, tourism sales manager at the Sarasota Convention and Visitors Bureau
- Ginnie Duffey Troyer Award – Heidi Smith, APR, CPRC, owner and president of Heidi Smith Communications, Inc.This award, named in honor of former Central West Coast Chapter and FPRA state association president, is presented to a member who displays the highest level of professionalism in the public relations field.
- Business Partner of the Year Award – Sir Speedy
- Joseph J. Curley, APR, CPRC PR Lifetime Achievement Award – Ginnie Duffey Troyer, APR, CPRC