The Central West Coast Chapter of the FPRA

The Power of The Brand by Michael Griffin What's so special about a brand? Learn how to keep your company's brand in good shape to convey your key messages and identity.

Top 10 Reasons to Publish an E-Newsletter, Blog & Website by Nancy Schwartz Blogs are the hottest thing going these days--a way of delivering your messages and announcements to audiences. And far easier to create and less expensive than traditional web sites.

How to Develop Exceptional Events by Karen Eber Davis Given the time they take and their cost, wouldn’t you like the events you plan to be exceptional? If yes, what are the secrets of developing exceptional events? To find out, Karen Eber Davis interviewed people whose positions required them to attend numerous events each year.

Public Relations Planning by Joe Curley, APR, CPRC All too often public relations is characterized as smoke and mirrors or shooting from the hip without any clear plan or objective. And unfortunately, even in today’s more sophisticated public relations arena, this stereotype image is occasionally being reinforced by an isolated practitioner. But in reality, any public relations action less than well thought out and strategically implemented would not be effective in today’s environment of well organized, funded and educated special interest audiences.

Ten Tips to Market Your Special Events This advice from Carol Weisman provides an excellent framework for your next special event.

So You Want to Be a PR Professional? Excellent advice for current and up and coming PR professionals from Jack O'Dwyer.

Changing Pitches for Changing Times Check out this informative article by Jason Falls on the social media pitch.

Winning the PR Media Game Great article by Vicky Gallion about a winning PR formula.

Say It with Style Jerry Brown, APR has written this brilliant piece about writing a well crafted release for the media. Published in PR Newswire's PR Toolkit

How Competitive are You in Today's Marketplace? Many people are concerned about the impact of today’s economic climate on jobs, including those in the field of public relations. The possibility of fewer jobs means greater competition-- at all career levels. However, how many practitioners are taking proactive steps to increase their competitiveness in the marketplace?

E-Newsletter Success Tips by Jessica Moats E-newsletters can be an important part of your public relations and communications program. Here are 10 ways to maximize your use of e-newsletters at your business or organization.

What is a positioning statement? by Graham Strange Successful organizations, whether nonprofit or for-profit, anchor their operational behavior to an agreed mission statement. The mission statement describes, in simple terms, the fundamental reason that the enterprise exists. It provides a foundation for the daily decision making and actions that must be undertaken. It also provides focus to prevent the organization from unknowingly entering into areas where lack of knowledge or market presence can cause difficulties.

Free (and reasonable) Marketing for Your Mission by Erin McLeod Maybe there’s no such thing as “free” anything, but there are so many things that cost next to nothing.

Public Relations and the Profit Motive by James L. Horton

Media Training Fundamental: Reporters Are Always Working by Den Keeney, APR What is the role of a reporter and to whom is that reporter responsible?

CPRC Power Point FPRA's highest credential...Your greatest opportunity.

Certified Public Relations Counselor FACT SHEET The CPRC certification program is designed to recognize professional growth and achievement of senior members. The CPRC credential is an opportunity, and member benefit, exclusively available to FPRA members who have earned their APR and have a minimum of 10 years experience in the field of public relations.

CPRC Frequently Asked Questions If you have questions about the Certified Public Relations Counselor program, be sure to check out this FAQ.