For The Love of Money

Why Looking Good Is As Important As Doing Good

Click Here to register now for the June 8 program.

June Program To Address Reputation Management

In this special professional development luncheon, you'll have a chance to network with your peers from the Association of Fundraising Professionals. This session is perfect for for-profits, nonprofits and independent communications professionals alike.

Reputation management is one of the current “hot topics” in fundraising, public relations and marketing circles. So what does it really mean? Whose responsibility is it? If we all want the same thing, why can’t we all just get along?

Consistent messaging across all internal and external communication is critical to successful fundraising and branding, and to an organization’s credibility. Once trust in an organization is lost, it’s nearly impossible to regain. While it is a simple concept, creating and implementing an integrated communications and marketing plan can be challenging.

Integrating communications allows an organization to make the best use of its resources to achieve both fundraising and mission goals. Different aspects of communication are frequently handled by different departments in an organization and driven by different factors. Internal and external audiences are often treated differently. An institutional approach to message development can help staff and volunteers remain consistent, understand why a message is phrased in a particular way as well as how they can best use the information.

Steps necessary to successfully integrate communications include identifying all audiences, determining which communication tools serve which audiences, and developing key messages, a timeline of planned communication and a process for handling spontaneous needs (e.g. crisis communication, special recognition for a significant gift while clarifying continuing need, responding to a societal issue that affects the organization).

Date: Tuesday, June 8, 2010

Time: 11:30 a.m. - 1:00 p.m.

Location: Michael's on East, Sarasota

Cost: $25.00 Members, $30.00 Non-Members. 

To register, e mail afpfl@verizon.net or click here.

Speaker Martha Wells

Martha Wells

Martha Wells has more than 20 years of professional communications experience in non-profit, corporate and agency environments. She serves as Vice President for Communications at Mote Marine Laboratory where she is responsible for planning and implementing diverse public relations programs surrounding public events, exhibit openings, public openings public awareness campaigns, educational programs and public affairs activities.

She has spent a significant portion of her career working with cultural nonprofit organizations. She has also been very involved in various aspects of fundraising. Martha worked for CBS/WBBM News Radio 78 in Chicago where she managed promotions and marketing activities for the radio station. Martha is also the recipient of the Ginnie Duffey-Troyer Professionalism Award. This award is presented to a FPRA member who displays the highest level of professionalism in the field of Public Relations.