The PRofessional: This Week in CWC
April 20, 2010
What Manasota Non Profit PR Professionals Are Earning This Year
Community Foundation Annual Survey of Salaries & Benefits Is Now Available
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The Community Foundation of Sarasota County’s Nonprofit Resource Center recently released the newly published 2010 Nonprofit Compensation and Benefits Report, covering salaries, benefits and related policies in the Sarasota and Manatee County nonprofit sector. The average reported nonprofit salary for the VP of Marketing, based on 20 respondents, is $55,871, with an average 2.5 years in the position. The average reported nonprofit salary for the Communications Specialist, based on 7 respondents, is $48,038 with an average 3.0 years in the position. Further breakdowns are available based on organizational operating budget and mission focus.
The survey data was compiled from nearly 100 participating local organizations and was designed to help agencies understand trends resulting from the economic downturn and aid in setting competitive salaries and benefits to attract and retain employees. Other key findings are listed on the Executive Summary, available for download online at www.CFSarasota.org. Call (941) 556-7104 for details.
Exercise your PR Muscles - Analyze PR Blunders
Did Tiger Woods PR team serve him?
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As a professional communicator, you've had to have had at least one conversation about how the PR for Tiger Woods could have been better handled. How many ways could they have improved? This just in from a blogger for Newsweek:
Tiger Wood’s press conference Monday at Augusta National was his best attempt yet at damage control, but it didn’t compensate for four months of blundering, Matthew Philips wrote in the “Human Condition” blog on the Newsweek Web site. In Philips’ opinion, Woods had committed six big PR mistakes: Read more.
Choosing CSR Initiatives: Connect Issues With Business Goals
“We’re moving from a philanthropic-based CSR model to a business-centric one.”
James Wright, managing director of CSR, sustainability and not-for-profit at London-based PR agency Grayling
As corporate social responsibility continues its rise to prominence and stature within organizations, it’s imperative that the exuberance toward CSR be tempered with caution. This is particularly true when choosing an initiative that ultimately becomes the “face” of an organization’s CSR program. As PR executives are presented with great opportunities to enhance their value within the organization, setting the CSR strategy—and choosing the right initiative—become crucial.
PR News recently spoke with CSR experts from both the corporate and agency worlds, to find out their strategies, tactics and best practices in selecting the right CSR initiative for an organization.The proper selection of a CSR initiative starts when an organization is setting its overall CSR strategy, says Trent Ross, senior VP of Ipsos Public Affairs.
“You want to triangulate,” says Ross. “Connect what drives your organization’s overall reputation, the critical issues that you face and the messages you want to convey, both internally and externally.” Click here to read the entire article.
Creative PR
Here’s an interesting item sent to us by an alert CWC-er. It's a creative approach to meshing business goals with a CSR initiative.
Dozens of dancers crashed an Earth Day celebration in Jacksonville, Fla., Saturday. They donned Tim Tebow-inspired jerseys and danced to the Ke$has song, “Tick Tock.” The North Florida Chapter of the Public Relations Society of America organized the dancers to help promote a local t-shirt maker who’s working to donate 1 million t-shirts to Africa. Read the article here.
Elise Lipoff is now ...Elise Lipoff, MBA!
Elise Lipoff, MBA
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SARASOTA, FL - Elise Lipoff, MBA, Public Relations Specialist of Willis A. Smith Construction, Inc., the oldest Construction Management firm in Sarasota, has completed the Masters in Business Administration Degree Program at the Sarasota Campus of Webster University. Ms. Lipoff took her classes in the evenings while working full-time for the firm, and finished the program in two years. She will participate in the June 5th graduation ceremony with her fellow classmates.
This Week in Manatee: Media PR Seminar
Manatee Chamber Offers Panel on Getting In the News
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MANATEE CHAMBER TO PRESENT MEDIA PR SEMINAR
“How Do I Get My Business in the News” is the subject of a seminar to be presented by the Manatee Chamber of Commerce on Thursday, April 29 from 9 to 11 a.m. at the Lakewood Ranch office, 4215 Concept Court. Speakers include Susan Burns of Biz941, Scott Dennis of ABC 7 WWSB and Jennifer Rich of The Bradenton Herald. The cost is $25 for chamber members and $35 for nonmembers. For information, call Lisa at (941) 748-4842 ext. 123 or e-mail lisar@manateechamber.com.
Gulf Coast Community Foundation Taking Applications for Leadership Training
Applications for Leadership Training due to GCCF by 5pm Friday
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Gulf Coast Community Foundation is accepting applications for our 2010 Class of Gulf Coast Leadership Institute. Up to 25 individuals from across the region will be selected for this three-month leadership development program. Participants receive seven sessions of leadership training conducted by the nationally recognized Fanning Institute of the University of Georgia and the opportunity to network with other leaders. All training and resources are provided at no cost. you’ll find the application at www.gulfcoastcf.org. Applications are due this Friday, April 23.
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