The PRofessional
This Week in CWC - March 16, 2010
Inside: CWC Checklist ....Top 10 Skills of a MarCom Professional.....Reporters Becoming PR People....Stay Connected
CWC Checklist
The month is full of events and deadlines.....and you have a lot to do. Here's a check list to keep you on top of it all:
1. Chapter Award Nominations: Do this now! Nominate a colleague (or myself): Fill out my (6) nominations for CWC chapter awards - Thomas E Nunan Rising Star, Promoting the Profession Award, Business Partner of the Year, Joseph J Curley, APR, CPRC, PR Lifetime Achievement, CWC Member of the Year, Ginny Duffey Troyer Professionalism Award. Here's the link: http://www.surveymonkey.com/s/HYRWQNF
2. Professional Development Meeting this Thursday, Flemings, 11:30. Did you register? If not, register TODAY by 5pm at www.cwcfpra.com. (Early registration saves $5.00) Click on the Upcoming Events: Know Your Customers link on the home page.
3. Image Awards Entry: Make this the year you enter - even a single release can be an entry. Questions? Need help? Contact Ginya (gcarnanhan@dattoli.com) or Lynn (lhobeck@gmail.com). Note to self: Entry must be completed and turned in by 5pm, March 22, at Dattoli Cancer Center.
3. Image & Chapter Awards Banquet Dinner: RSVP for the Image & Chapter Awards Banquet Dinner on April 22 at rsvp@cwcfpra.com.
4. 2010 Annual FPRA Conference: Mark yourself out of the office Aug. 8-11 for the 2010 FPRA annual conference which is being held in Naples this year. Find out more at fpra.org.
What are the Top 10 Skills of a MarCom Professional?
(from eJewishPhilanthropy) With increasing frequency, nonprofit CEOs ask what skills they should look for in hiring a marketing and communications (MarCom) professional today. CEOs understand that while certain skills and experience are a constant, the advent of the technology revolution requires mastery of an entirely new skill set and the facility to quickly adopt and smartly apply the next important emerging digital applications.
Determining which skills your nonprofit will benefit from most, depends to some degree on your organization’s primary function, on its size and organizational structure and a clear understanding of what you want to accomplish with your marketing and communications efforts. Click this link to read the entire article and learn the Top 10 Skills sought in a MarCom professional…..
Reporters Becoming PR People. Why It Works. Why It Doesn't.
Public affairs maven Steven Silvers (StevenSilvers.com) offers a thoughtful industry perspective on the pros and cons of journalists entering PR -
More than a year ago I suggested that unemployed journalists will take many of the jobs that would have gone to communicators without newsroom experience. That was an understatement........The result, as the Atlantic’s Jeffery Goldberg calls it, is the The Great Journalism Exodus. Every PR agency, communications department and public affairs office in the country is hearing from reporters who are either unemployed or desperate to get out. Click here to read more.
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