The PRofessional

Newsletter, September 29, 2009

How PR Pros Avoid Legal Woes - Oct 15

In these tough economic times, it is more important now than ever to protect unique, intangible assets your organization possesses. Marketing techniques & advertising campaigns; branding; client information; social media; and marketing materials all involve intellectual property issues. Learn how to pinpoint your organization's intellectual properties and how to protect them, as well as ways to wisely use technology to market your group and protect internal data.

Guest speaker will be Douglas A. Cherry, a board certifed attorney in Intellectual Property Law and an associate in the litigation and intellectual property practice groups in the Sarasota, Florida office of Shumaker, Loop & Kendrick, LLP. 

Read more about Doug Cherry. Register for this event.

It's Friday, 4PM. What are PR pros (you) doing?

Why, you're tweeting of course. According to viral marketing scientist Dan Zarrella, Friday at 4pm is one of the optimal times to get your tweet retweeted. Zarrella reviewed thousands of tweets and identified the factors that get you retweeted - or not. DO ask for the retweet. DON'T use "LOL". Click here to read the entire Fast Company article  - Nine Scientifically Proven Ways to Get Retweeted on Twitter.

PR & Marketing Forum -" SOLD OUT"

On Wednesday, September 23 at the Community Foundation of Sarasota County, nationally-known nonprofit communications consultant Kivi Leroux Miller shared her PR and marketing smarts on Low Cost Marketing Tools and Storytelling Secrets with a sold out crowd of nonprofit staff and board members from Southwest Florida. The crowd, representing organizations as far south as Port Charlotte and as far north as Brooksville, participated in two interactive sessions with Miller and a luncheon roundtable discussion hosted by a local PR professional. This event marked the fourth annual partnership between FPRA's Central West Coast Chapter and the Community Foundation of Sarasota County.
If you missed the event, visit the CWC blog for full coverage of the presentations. Speaker Kivi Leroux Miller and roundtable discussion leaders provided the audience with excellent handouts. Click here to download.

Cool Event at SWFL

The SWFL-FPRA chapter is hosting High Tech, High Touch, a unique full day event on Oct 9 from 8:30 am to 5pm. They are bringing in some heavy hitters. Social Media Guru Brian Solis will discuss his new book Putting the Public Back in Public Relations. Michael Goldberg, CMO for Zimmerman Advertising, 14th largest agency in the nation, will also present. Register today at www.fpraswfl.org.

Best Networking Event in October?

What do you think is the best networking event coming up in October? Email us at suzanne@aspirepr.biz and we'll send out your suggestions.