The PRofessional
April 2009
In This Issue
- May 21st Special Event - Show Me, Tell Me, Teach Me
- 2009 CWC Image & Chapter Awards Banquet Recap
- Emerging Communications Update
- 2009 FPRA State Conference
- 2008-2009 Media Directory
- 2009-2010 CWC Board - Get Involved!
- Welcome New Members!
- Member News
Show Me, Tell Me, Teach Me: Hands-on Marketing Tools for the Frugal Communicator
Show Me, Tell Me, Teach Me: Hands-on Marketing Tools
for the Frugal Communicator
Thursday, May 21
Bird Key Yacht Club
8 a.m. – 12:30 p.m.
Our keynote speaker, internationally-known educator and communications guru Alex de Carvalho, will focus on how communicators can use social media for social change. Alex has spoken all over the world and is regarded as a leading social media pioneer. In addition to what will be a phenomenal keynote address, three tracks have been developed to deliver strategies and tools for PR professionals seeking everything from fundraising expertise to media planning.
Track 1: Non-profit PR
PR and Your Board - Fundraising - Events
Track 2: Practical PR
Media Training – Media Buying - Stretching Your Budget & ROI
Track 3: Virtual PR
Building Your Online Presence - E communications - Multimedia Presentations
The Seminar Includes:
• Keynote Address by Alex de Carvalho, International Communications & Social Media Expert
• Hands-On Sessions with Top level PR Pros
• Choose from Three Tracks: Non Profit PR, Practical PR and Virtual PR
• Coaching by local pros as you tackle a real-life scenario in your track. Put what you’ve learned into practice as you learn how to blog, and strengthen your presentational skills.
• Maximized Networking Opportunities throughout the seminar
• Brunch – beautiful waterfront setting
• Take home the CWC FRPRA Tool Kit for the Frugal Communicator, packed with resources to make the most of your PR budget!
Cost:
The registration is $50 before May 11, $60 after May 11, and $65 at the door without pre-registration.
How to Sign Up:
1.) Pick your track
2.) Register
Online by clicking here, by email at mfilipkowski@capcreative.com, or pay at the door.
Be sure to include:
Name, Title, Company, Phone, Track Preference
Questions? contact Event Chairs Peg Palmer, 941.556.3275 (ppalmer@seniorfriendship.com) or Amanda Eyer 941.587.9085, ae@largeinc.com
Image & Chapter Awards Banquet Recap
James Tolley, 2008 “Joseph J. Curley, PR Lifetime Achievement Award” Recipient
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Thanks to everyone who attended our 2009 Image & Chapter Awards Banquet, “CWC’s Got Talent!” The event was a huge success and congratulations to this year’s winners!
Div. A Public Relations Programs
• Award of Distinction: Julie Platt, APR, Kristine Nickel and Suncoast Communities Blood Bank.
• Award of Distinction and a Judges’ Award: Mischa Kirby and Nicole Rissler.
• Image Award: David Glaser, Judy Robertson and Carlene Cobb
• Image Award: David Voss and Sheila Weiss
• Image Award: Lynn Hobeck-Bates, the Sarasota Convention and Visitors Bureau and Fox 13 Tampa.
• Grand All Image Award: David Voss and Sheila Weiss
Division B Printed Tools of Public Relations
• Award of Distinction and Judges’ Award: Ginya Carnahan, APR, CPRC and Meg Brockett, MPH
• Judges’ Award: Cathy Crowder
• Image Award: Debby Steele
• Grand Image Award: Debby Steele
Division C Audio Visual Tools of Public Relations
• Award of Distinction: Dee Zulauf, APR
• Judges’ Award: David Glaser and Gregory Schroeder
• Judges’ Award: Susie Bowie and Martha Wells
• Award of Distinction: David Voss and Sheila Weiss
• Image Award: Susie Bowie and Martha Wells
• Grand Image Award: Susie Bowie and Martha Wells
Chapter Awards
Chapter Member of the Year: Amanda Eyer
Rising Star: Mischa Vierra-Kirby
Promoting the Profession: Susie Bowie
Ginnie Duffey-Troyer Award of Professionalism: Jennifer Moss, APR
Business Partner of the Year: Serbin Printing
Joseph J. Curley, APR, CPRC PR Lifetime Achievement Award: James L. Tolley
Silent Auction Spotlight
Thank you to everyone who participated in our silent auction! We raised more than $600! A special congratulations to Laurel Corriveau who won Dr. Marcano of Sarasota Center for General Dentistry & Cosmetic Dentistry’s teeth whitening!
For everyone who entered an Image entry, Kate Barth will be in touch with you to coordinate the pick up of your binders.
CWC Emerging Communications
From Suzanne Dameron, Emerging Communications Director:
TWITTER POWER. You’ve heard about the infinite power of Twitter powers and now you can find out how to acquire them for yourself and your organization. The Emerging Communications Group is going to raffle the hot off the press, “Twitter Power: How to Dominate Your Market One Tweet At A Time” at our May event. Read more about it on the blog as I review it this month.
CWCFPRABlog. Our blogging about Tweeting last month attracted visitors but we credit our our marketing plan that includes social networking sites for helping us double our traffic. Our marketing plan of placing links on social networking sites drove traffic in record numbers. We had visitors from Malaysia, Saint Kitts, New Zealand, France, Canada and the Eastern Seaboard and Midwest in the United States. Check out the blog for our comments and thoughts as well as articles on Twitter. You can now follow us at twitter.com/CWCFPRA.
Save The Date for the 2009 FPRA Annual Conference!
Location: Boca Raton Resort and Club, Boca Raton, FL
Date: August 9 – 12, 2009
Registration Fee: $595/person
FPRA’s Annual Conference is one of the Association’s most anticipated professional development events of the year. For four days, FPRA members, as well as other PR professionals around the region, join together for one common goal — to enhance their career through professional development seminars led by nationally recognized speakers and networking opportunities. By offering experts on a variety of industry-related topics, FPRA’s goal for Annual Conference is to present tools, tactics and strategies that its members can immediately apply and implement in their jobs.
Join us for our 71st FPRA Annual Conference in Boca Raton! The conference theme is PR on F.I.R.E. (Foundation, Innovation, Reputation, Education). For more information or to register, click here.
CWC Media Directory - New Low Price!
The 2008-2009 Media Directory is now available for $35. Take advantage of this affordable price now! Please visit www.cwcfpra.com to purchase yours today.
2009-2010 CWC Board
It is hard to believe, but we are already planning for next year’s CWC board of directors.
If you are interested in serving on the board of directors for the 2009-2010 year, please take a few minutes to let your interest be known by filling out this short form. Click Here
The information collected will be shared with the nominating committee who will determine a slate of board members to be presented to the membership in just a few short months.
We encourage you to get involved and explore a leadership position on the CWC board!
Welcome New Members!
We would like to welcome the newest member of the CWC Chapter of FPRA ...
Sondra Guffey - Sondra Guffey Communications, LLC
Members Enjoy These Benefits:
- Access to mail or email contact info for all state members (over 1500) or specific chapter members. Create Excel files through step-by-step prompts.
- Pay reduced fees for chapter professional development luncheons, special events, and state conferences.
- Network with local, state and national public relations and organizational leaders.
Please contact Kyla Yaeger Weiner, VP of Membership for more information at kyla.yaeger@suntrust.com.
Member News
Congrats to Sally Hill – recent graduate of Leadership Manatee.
Terri Behling, APR, recently participated as a speaker at the Manatee Chamber of Commerce February seminar, “Doing Business with Government Entities.” She is pictured in the April 2009 issue of “Current,” the magazine of the Manatee Chamber.
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